TY  - BOOK
AU  - Solomon, Michael R.
TI  - Consumer behavior: buying, having, and being 
SN  - 9780136015
U1  - 658.83 22
PY  - 2009///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture
UR  - http://www.loc.gov/catdir/toc/fy0804/2008000236.html
ER  -