buying, having, and being Solomon, Michael R. creator text bibliography nju Upper Saddle River, NJ Pearson/Prentice Hall c2009 2009 8th ed. monographic eng

print

xxv, 694 p. : col. ill. ; 29 cm. Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture. Michael R. Solomon. Includes bibliographical references and indexes. Consumer behavior 658.83 SOC 9780136015963 0136015964 2008000236 http://www.loc.gov/catdir/toc/fy0804/2008000236.html http://www.loc.gov/catdir/toc/fy0804/2008000236.html DLC 080118 20161226155008.0 15146916