01323cam a2200265 a 4500 15146916 BD-DhUL 20161226155008.0 080118s2009 njua b 001 0 eng 2008000236 9780136015963 0136015964 DLC DLC DLC BD-DhUL 658.83 22 SOC Solomon, Michael R. Consumer behavior : buying, having, and being / Michael R. Solomon. 8th ed. Upper Saddle River, NJ : Pearson/Prentice Hall, c2009. xxv, 694 p. : col. ill. ; 29 cm. Includes bibliographical references and indexes. Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture. Consumer behavior. Table of contents http://www.loc.gov/catdir/toc/fy0804/2008000236.html ddc BK 141690 141690 0 0 ddc 0 658_830000000000000_SOC 0 NFIC 267487 DUL DUL GEN 2016-12-26 Purchased 658.83 SOC 455588 2016-12-26 2016-12-26 BK