Consumer behavior : buying, having, and being - Solomon, Michael R. (Upper Saddle River, NJ : Pearson/Prentice Hall, 2009)
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
Includes bibliographical references and indexes.
Keywords: Consumer behavior