Qualitative methods for marketplace research / Shay Sayre. Sayre, Shay. Marketing research Methodology. 658.83 21 SAQ Includes bibliographical references (p. 241-247) and index. Thousand Oaks, Calif. : Sage, c2001. c2001. 2001 Text xv, 255 p. : http://www.loc.gov/catdir/enhancements/fy0656/00012352-d.html http://www.loc.gov/catdir/enhancements/fy0656/00012352-t.html eng