Advertising and popular culture - Fowles, Jib. (Thousand Oaks, Calif. : Sage Publications, 1996)
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
Includes bibliographical references and indexes.
Keywords: Advertising -- Social aspects -- United States; Popular culture -- United States