Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. Morrison, Margaret A. Advertising Research. Market research Methodology. Qualitative research. HF5814 .U78 2002 659.10 USI Includes bibliographies and index. Thousand Oaks, Calif. : Sage, c2002. c2002. 2002 Text xi, 139 p. : http://www.loc.gov/catdir/enhancements/fy0658/2002000278-d.html http://www.loc.gov/catdir/enhancements/fy0658/2002000278-t.html http://www.loc.gov/catdir/enhancements/fy0734/2002000278-b.html eng