@book{141659,
	author = {Morrison, Margaret A.},
	title = {Using qualitative research in advertising :},
	publisher = {Sage,},
	year = {c2002.},
	address = {Thousand Oaks, Calif. :},
	url = {http://www.loc.gov/catdir/enhancements/fy0658/2002000278-d.html}
}