00766pam a2200229 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060820015001331000022001482450050001702500012002202600042002323000034002745040053003086500017003618560085003788560073004634978572BD-DhUL20161226151820.0980608s1999    mau      b    001 0 eng    a   98008632   a0256262535  aDLCcDLCdDLCdBD-DhUL00a659.1bARC1 aArens, William F.10aContemporary advertising /cWilliam F. Arens.  a7th ed.  aBoston :bIrwin /McGraw-Hill,cc1999.  a(in various paging) ;c28 cm.  aIncludes bibliographical references and indexes. 0aAdvertising.423Publisher descriptionuhttp://www.loc.gov/catdir/description/mh023/98008632.html413Table of contentsuhttp://www.loc.gov/catdir/toc/mh022/98008632.html