Contemporary advertising / William F. Arens. Arens, William F. Advertising. 659.1 ARC Includes bibliographical references and indexes. Boston : Irwin /McGraw-Hill, c1999. c1999. 1999 Text (in various paging) ; http://www.loc.gov/catdir/description/mh023/98008632.html http://www.loc.gov/catdir/toc/mh022/98008632.html eng