@book{141634,
	author = {Arens, William F.},
	title = {Contemporary advertising /},
	publisher = {Irwin /McGraw-Hill,},
	year = {c1999.},
	address = {Boston :},
	edition = {7th ed.},
	url = {http://www.loc.gov/catdir/description/mh023/98008632.html}
}