Advertising principles, problems, and cases - Dirksen, Charles J.; Kroeger, Arthur, 1908-; Nicosia, Francesco M. (Homewood, Ill. : R. D. Irwin, 1977)
First-4th ed. published under title: Advertising principles and problems.
Rev. ed. published as: Advertising. 6th ed. 1983.
Includes indexes.
Bibliography: p. 675-677.
Keywords: Advertising; Advertising -- Case studies