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  <titleInfo>
    <title>Global marketing</title>
    <subTitle>foreign entry, local marketing &amp;  global management</subTitle>
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  <name type="personal">
    <namePart>Johansson, Johny K.</namePart>
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    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>c2003</dateIssued>
    <dateIssued encoding="marc">2003</dateIssued>
    <edition>3rd ed. (Int'l ed)</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>xviii, 654 p. : ill. ; 28 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Johny K. Johansson.</note>
  <note>Includes bibliographical references and indexes.</note>
  <subject authority="lcsh">
    <topic>Export marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Export marketing</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HF1416 .J63 2003</classification>
  <classification authority="ddc">658.848 JOG</classification>
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      <title>McGraw-Hill/Irwin series in marketing</title>
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  <identifier type="isbn">0072471484 (alk. paper)</identifier>
  <identifier type="isbn">0071195637 (International : alk. paper)</identifier>
  <identifier type="lccn">2002023528</identifier>
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