00978cam a2200253 a 450000100090000000300080000900500170001700800410003401000170007502000220009204000270011404200080014108200150014910000190016424500960018326000430027930000340032250400510035665000170040770000160042485600910044085600870053185601060061813952528BD-DhUL20161226150836.0050505s2006    caua     b    001 0 eng    a  2005012623  a1412917964 (pbk.)  aDLCcDLCdDLCdBD-DhUL  apcc00a659.1bALA1 aAltstiel, Tom.10aAdvertising strategy :bcreative tactics from the outside/in /cTom Altstiel and Jean Grow.  aThousand Oaks, Calif. :bSage,cc2006.  axvi, 389 p. :bill. ;c27 cm.  aIncludes bibliographical references and index. 0aAdvertising.1 aGrow, Jean.423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html413Table of contentsuhttp://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html