@book{141612,
	author = {Altstiel, Tom. and Grow, Jean.},
	title = {Advertising strategy :},
	publisher = {Sage,},
	year = {c2006.},
	address = {Thousand Oaks, Calif. :},
	url = {http://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html}
}