01058cam a22003254a 4500 14285210 BD-DhUL 20161227121948.0 060303s2007 maua b 001 0 eng 2006043829 0073101265 (alk. paper) 9780073101262 9780070144965 (sp. Indian ed.) (OCoLC)ocm64689024 DLC DLC C#P BAKER NLGGC DLC BD-DhUL pcc 659.1 BEA Belch, George E. (George Edward), 1951- Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 7th ed. Boston : McGraw-Hill Irwin, c2007. xxvi, 820 p. : col. ill. ; 29 cm. IRS 550.00 Includes bibliographical references (p. 763-789) and indexes. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. ddc BK 141599 141599 0 0 ddc 0 659_100000000000000_BEA 0 NFIC 267323 DUL DUL GEN 2016-12-26 Purchased 659.1 BEA 473601 2016-12-26 4 2016-12-26 BK 0 0 ddc 0 659_100000000000000_BEA 0 NFIC 267325 DUL DUL GEN 2016-12-26 Purchased 659.1 BEA 473602 2016-12-26 5 2016-12-26 BK 0 0 ddc 0 659_100000000000000_BEA 0 NFIC 268264 DUL DUL GEN 2011-06-11 Purchased 659.1 BEA 459449 2016-12-27 1 2016-12-27 BK