Advertising theory and practice / C. H. Sandage [and] Vernon Fryburger. Sandage, C. H. (Charles Harold), 1902- Fryburger, Vernon Ray, 1918- joint author. Advertising. HF5823 .S25 1971 659.1 SAA Includes bibliographical references. Homewood, Ill. : R. D. Irwin, 1971. 1971. 1971 Text xiii, 704 p. : eng