E-business & e-commerce management : strategy, implementation and practice - Chaffey, Dave 1963- (Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011)
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
Includes bibliographical references and index.
Keywords: Electronic commerce; Business enterprises -- Computer networks