Consumer behavior and fashion marketing / Sidney Packard, Abraham Raine. Packard, Sidney. Raine, Abraham, joint author. Consumer behavior. Fashion merchandising. Marketing. HF5415.3 .P3 658.83 PAC Includes index. Bibliography: p. 275-277. Dubuque, Iowa : Kendall/Hunt Pub. Co., c1977. c1977. 1977 Text viii, 294 p. : eng