00845pam a2200253 a 4500 2487939 BD-DhUL 20161226141508.0 910801s1992 ilua b 001 0 eng 91031261 1556234783 DLC DLC DLC BD-DhUL 658.834 ZAT Zandl, Irma. Targeting the trendsetting consumer : how to market your product or service to influential buyers / Irma Zandl and Richard Leonard. Homewood, Ill. : Business One Irwin, c1992. vii, 215 p. : ill. ; 23 cm. Includes bibliographical references p. 195-206 and index. Consumer behavior. Motivation research (Marketing) Marketing. Leonard, Richard (Richard H.) ddc BK 141538 141538 0 0 ddc 0 658_834000000000000_ZAT 0 NFIC 267191 DUL DUL GEN 2016-12-26 Gift 658.834 ZAT 403261 2016-12-26 2016-12-26 BK