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  <titleInfo>
    <title>Conceptual selling</title>
    <subTitle>the revolutionary system for face-to-face selling used by America's best companies</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Miller, Robert B. (Robert Bruce)</namePart>
    <namePart type="date">1931-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Heiman, Stephen E.</namePart>
  </name>
  <name type="personal">
    <namePart>Tuleja, Tad</namePart>
    <namePart type="date">1944-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
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    <place>
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    <place>
      <placeTerm type="text">New York, NY</placeTerm>
    </place>
    <publisher>Warner Books</publisher>
    <dateIssued>c1987</dateIssued>
    <dateIssued encoding="marc">1987</dateIssued>
    <edition>Warner Books ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>320 p. : ill. ; 21 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Robert B. Miller and Stephen E. Heiman with Tad Tuleja.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <classification authority="ddc">658.85 MIC</classification>
  <identifier type="isbn">0446389064 </identifier>
  <identifier type="lccn">88017324</identifier>
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