Market research : a guide to planning, methodology & evaluation / Paul Hague. Hague, Paul N. Marketing research. 658.83 21 HAM Includes bibliographical references (p. 253-266) and index. London ; Milford, CT : Kogan Page, 2002. 2002. 2002 Text x, 278 p. : http://www.loc.gov/catdir/enhancements/fy0915/2004301575-b.html http://www.loc.gov/catdir/enhancements/fy0915/2004301575-d.html eng