Consumer behavior / James F. Engel, Roger D. Blackwell and David T. Kollat. Engel, James F. Blackwell, Roger D., joint author. Kollat, David T., joint author. Consumer behavior. Marketing research. 658.8342 ENC Includes bibliographical references and indexes. Hinsdale, Ill. : Dryden, c1978. c1978. 1978 Text xix, 665 p. : eng The Dryden Press series in marketing