@book{141433,
	author = {Engel, James F. and Blackwell, Roger D.,},
	title = {Consumer behavior /},
	publisher = {Dryden,},
	year = {c1978.},
	series = {The Dryden Press series in marketing},
	address = {Hinsdale, Ill. :},
	edition = {3d ed.}
}