01218cam a22003134a 4500 13445852 BD-DhUL 20161226130313.0 031230s2005 nyua 000 0 eng 2003071083 0072864877 (alk. paper) 0071111778 (international : alk. paper) DLC DLC DLC BD-DhUL 658.8342 22 PEC Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. 7th ed. New York : McGraw-Hill, c2005. xxv, 578 p. : ill. ; 27 cm. McGraw-Hill/Irwin series in marketing Various multi-media instructional materials are available to supplement the text. Consumer behavior. Marketing. Olson, Jerry C. (Jerry Corrie), 1944- Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html ddc BK 141425 141425 0 0 ddc 0 658_834200000000000_PEC 0 NFIC 267002 DUL DUL GEN 2016-12-26 Purchased 658.8342 PEC 481338 2016-12-26 1 2016-12-26 BK