Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul. Olson, Jerry C. (Jerry Corrie), 1944- Consumer behavior. Marketing. 658.8342 22 PEC Various multi-media instructional materials are available to supplement the text. New York : McGraw-Hill, c2005. c2005. 2005 Text xxv, 578 p. : http://www.loc.gov/catdir/description/mh051/2003071083.html http://www.loc.gov/catdir/toc/mh041/2003071083.html http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html eng McGraw-Hill/Irwin series in marketing