consequences for global marketing and advertising Mooij, Marieke K. de 1943- creator text bibliography cau Thousand Oaks, Calif Sage Publications c2004 2004 monographic eng

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xiv, 345 p. : ill. ; 26 cm. Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising. Marieke de Mooij. Includes bibliographical references and index. Consumer behavior Cross-cultural studies Consumers Psychology Marketing 658.8342 MOC 0761926682 (hardcover) 0761926690 (paperback) 2003006597 http://www.loc.gov/catdir/toc/ecip041/2003006597.html http://www.loc.gov/catdir/enhancements/fy0658/2003006597-d.html http://www.loc.gov/catdir/enhancements/fy0734/2003006597-b.html http://www.loc.gov/catdir/toc/ecip041/2003006597.html http://www.loc.gov/catdir/enhancements/fy0658/2003006597-d.html http://www.loc.gov/catdir/enhancements/fy0734/2003006597-b.html DLC 030319 20161226130124.0 13128851