01464cam a22003134a 4500 13128851 BD-DhUL 20161226130124.0 030319s2004 caua b 001 0 eng 2003006597 0761926682 (hardcover) 0761926690 (paperback) DLC DLC DLC BD-DhUL pcc 658.8342 21 MOC Mooij, Marieke K. de, 1943- Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. Thousand Oaks, Calif. : Sage Publications, c2004. xiv, 345 p. : ill. ; 26 cm. Includes bibliographical references and index. Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising. Consumer behavior Cross-cultural studies. Consumers Psychology. Marketing. Table of contents only http://www.loc.gov/catdir/toc/ecip041/2003006597.html Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2003006597-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2003006597-b.html ddc BK 141423 141423 0 0 ddc 0 658_834200000000000_MOC 0 NFIC 266998 DUL DUL GEN 2016-12-26 Purchased 658.8342 MOC 414513 2016-12-26 2016-12-26 BK