Aaker, David A. creator Kumar, V. 1957- Day, George S. text bibliography nyu New York Wiley c2001 2001 7th ed. monographic eng

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xvi, 751 p. : ill. ; 26 cm. David A. Aaker, V. Kumar and George S. Day. Includes bibliographical references and index. Marketing research 658.83 AAM 812650806X 00035933 http://www.loc.gov/catdir/description/wiley0310/00035933.html http://www.loc.gov/catdir/toc/onix05/00035933.html http://www.loc.gov/catdir/description/wiley0310/00035933.html http://www.loc.gov/catdir/toc/onix05/00035933.html DLC 000315 20161226124935.0 11942291