Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. Kinnear, Thomas C., 1943- Taylor, James R. (James Ronald), 1938- Marketing research. Marketing Management. 658.83 19 KIM Includes bibliographies and indexes. New York : McGraw-Hill, c1983. c1983. 1983 Text xviii, 698 p. : eng McGraw-Hill series in marketing