TY  - BOOK
AU  - Loden, D. John.
TI  - Megabrands: how to build them, how to beat them 
SN  - 1556234694
U1  - 658.827 
PY  - 1992///
CY  - Homewood, Ill.
PB  - Business One Irwin
KW  - Product management
KW  - United States
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -