Megabrands
how to build them, how to beat them
Loden, D. John.
creator
text
bibliography
ilu
Homewood, Ill
Business One Irwin
c1992
1992
monographic
eng
xix, 225 p. ; 24 cm.
D. John Loden.
Includes bibliographical references and index.
n-us---
Product management
United States
Brand name products
United States
Marketing
658.827 LOM
1556234694
91025048
DLC
910703
20161226124014.0
598332