Megabrands : how to build them, how to beat them / D. John Loden. Loden, D. John. Product management United States. Brand name products United States Marketing. 658.827 LOM Includes bibliographical references and index. Homewood, Ill. : Business One Irwin, c1992. c1992. 1992 Text xix, 225 p. ; eng United States. United States