Perspectives in consumer behavior / Harold H. Kassarjian, Thomas S. Robertson. Kassarjian, Harold H. Robertson, Thomas S. Consumer behavior. Marketing. 658.83 20 KAP Previously published: Glenview, Ill. : Scott, Foresman, c1989. Includes bibliographical references and indexes. Englewood Cliffs, N.J. : Prentice Hall, 1991. 1991. 1991 Text viii, 616 p. : eng