how to meet the store brand challenge Kumar, Nirmalya. creator Steenkamp, Jan-Benedict E. M. text mau Boston, Mass Harvard Business School c2007 2007 monographic eng

print

xvii, 270 p. : ill. ; 23 cm. Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?. Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. Branding (Marketing) 658.827 KUP 9781422101674 1422101673 2006023780 http://www.loc.gov/catdir/toc/ecip0617/2006023780.html http://www.loc.gov/catdir/enhancements/fy1311/2006023780-b.html http://www.loc.gov/catdir/enhancements/fy1311/2006023780-d.html http://www.loc.gov/catdir/toc/ecip0617/2006023780.html http://www.loc.gov/catdir/enhancements/fy1311/2006023780-b.html http://www.loc.gov/catdir/enhancements/fy1311/2006023780-d.html DLC 060721 20161226123841.0 14463241