Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. Kumar, Nirmalya. Steenkamp, Jan-Benedict E. M. Branding (Marketing) 658.827 KUP Boston, Mass. : Harvard Business School, c2007. c2007. 2007 Text xvii, 270 p. : http://www.loc.gov/catdir/toc/ecip0617/2006023780.html http://www.loc.gov/catdir/enhancements/fy1311/2006023780-b.html http://www.loc.gov/catdir/enhancements/fy1311/2006023780-d.html eng