@book{141397,
	author = {Kumar, Nirmalya. and Steenkamp, Jan-Benedict E. M.},
	title = {Private label strategy :},
	publisher = {Harvard Business School,},
	year = {c2007.},
	address = {Boston, Mass. :},
	url = {http://www.loc.gov/catdir/toc/ecip0617/2006023780.html}
}