how companies and customers are transforming business together Pearson, Bob 1962- creator Zehr, Dan. text bibliography cau San Francisco Jossey-Bass c2011 2011 1st ed. monographic eng

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x, 310 p. : ill. ; 24 cm. The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started. Bob Pearson with Dan Zehr. Includes bibliographical references and index. Consumer behavior Social media Economic aspects Customer relations Technological innovations Internet marketing 658.812 PEP 9780470928448 (cloth) 2010051345 DLC 101216 20161226121536.0 16581534