Pre-commerce : how companies and customers are transforming business together - Pearson, Bob, 1962-; Zehr, Dan. (San Francisco : Jossey-Bass, 2011)
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
Includes bibliographical references and index.
Keywords: Consumer behavior; Social media -- Economic aspects; Customer relations -- Technological innovations; Internet marketing