Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. Pearson, Bob, 1962- Zehr, Dan. Consumer behavior. Social media Economic aspects. Customer relations Technological innovations. Internet marketing. 658.812 22 PEP Includes bibliographical references and index. San Francisco : Jossey-Bass, c2011. c2011. 2011 Text x, 310 p. : eng