Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. Donaldson, Bill. O'Toole, Tom. jt. aut. Relationship marketing. Business networks. Industrial management. 658.812 DOS Includes bibliographical references and index. Chichester, England : Wiley, c2007. c2007. 2007 Text xiv, 269 p. : http://www.loc.gov/catdir/toc/ecip0711/2007006914.html http://www.loc.gov/catdir/enhancements/fy0827/2007006914-b.html http://www.loc.gov/catdir/enhancements/fy0827/2007006914-d.html eng