Relationship marketing : theory and practice / edited by Francis Buttle. Buttle, Francis. Relationship marketing. 658.812 21 REL Includes bibliographical references and index. London : Chapman, c1996. c1996. 1996 Text xii, 202 p. : http://www.loc.gov/catdir/enhancements/fy0657/96223102-d.html http://www.loc.gov/catdir/enhancements/fy0657/96223102-t.html eng