Harvard Business School text mau Boston Harvard Business School Pub. c2008 2008 monographic eng

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209 p. ; 20 cm. How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross. Harvard Business School A selection of articles previously published in the Harvard business review. Includes index. Pricing HF5416.5 .H375 2008 658.816 HAR 9781422146583 (pbk. : alk. paper) 2008031408 http://www.loc.gov/catdir/toc/ecip0823/2008031408.html http://www.loc.gov/catdir/toc/ecip0823/2008031408.html DLC 080717 20161226120357.0 15370045