01638cam a22003134a 4500 15370045 BD-DhUL 20161226120357.0 080717s2008 mau 001 0 eng 2008031408 9781422146583 (pbk. : alk. paper) DLC DLC DLC BD-DhUL HF5416.5 .H375 2008 658.816 HAR Harvard business review on pricing. / Harvard Business School Boston : Harvard Business School Pub., c2008. 209 p. ; 20 cm. USD 22.00 The Harvard business review paperback series A selection of articles previously published in the Harvard business review. Includes index. How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross. Pricing. Harvard Business School Harvard business review. Table of contents only http://www.loc.gov/catdir/toc/ecip0823/2008031408.html ddc BK se40 2008-07-17 se40 2008-07-17 aa19 2008-07-17 xe11 2009-02-26 1 copy rec'd., to CIP ver. 141370 141370 0 0 ddc 0 658_816000000000000_HAR 0 NFIC 266919 DUL DUL GEN 2012-05-05 Purchased 658.816 HAR 470660 2016-12-26 2016-12-26 BK