01473cam a22002774a 450000100090000000300080000900500170001700800410003401000170007502000380009204000270013005000250015708200170018224500670019926000520026630000210031836500150033944000490035450000810040350000200048450505380050465000130104271000280105573000290108385600830111215370045BD-DhUL20161226120357.0080717s2008    mau           001 0 eng    a  2008031408  a9781422146583 (pbk. : alk. paper)  aDLCcDLCdDLCdBD-DhUL00aHF5416.5b.H375 200800a658.816bHAR00aHarvard business review on pricing. /cHarvard Business School  aBoston :bHarvard Business School Pub.,cc2008.  a209 p. ;c20 cm.  aUSDb22.00 4aThe Harvard business review paperback series  aA selection of articles previously published in the Harvard business review.  aIncludes index.0 aHow do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross. 0aPricing.  aHarvard Business School0 aHarvard business review.413Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip0823/2008031408.html