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  <titleInfo>
    <title>Analyzing sales promotion</title>
    <subTitle>text &amp; cases : how to profit from the new power of promotion marketing</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Totten, John C.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Block, Martin P.</namePart>
    <namePart type="date">1946-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
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    <place>
      <placeTerm type="text">Chicago, Il</placeTerm>
    </place>
    <publisher>Dartnell Corp.</publisher>
    <dateIssued>c1994</dateIssued>
    <dateIssued encoding="marc">1994</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 226 p. : ill. ; 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">John C. Totten, Martin P. Block.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Sales promotion</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <classification authority="ddc">658.82 TOA</classification>
  <identifier type="isbn">0850132290</identifier>
  <identifier type="lccn">95112757</identifier>
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    <recordCreationDate encoding="marc">940914</recordCreationDate>
    <recordChangeDate encoding="iso8601">20161226115313.0</recordChangeDate>
    <recordIdentifier source="BD-DhUL">3038230</recordIdentifier>
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