00819cam a2200241 a 45000010008000000030008000080050017000160080041000330100017000740200016000910400027001070820017001341000031001512450146001822600054003283000034003825040051004166500021004676500027004886500024005156500017005397000021005562471360BD-DhUL20161226113833.0900719s1991    maua     b    001 0 eng    a   90044491   a0875842410   aDLCcDLCdDLCdBD-DhUL00a658.802bBAH1 aBarabba, Vincent P.d1934-10aHearing the voice of the market :bcompetitive advantage through creative use of market information /cVincent P. Barabba and Gerald Zaltman.  aBoston, Mass. :bHarvard Business School,cc1991.  axiv, 294 p. :bill. ;c23 cm.  aIncludes bibliographical references and index. 0aDecision making. 0aIndustrial management. 0aMarketing research. 0aCompetition.1 aZaltman, Gerald.