Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden and Richard G. Netemeyer. Bearden, William O. 1945- Netemeyer, Richard G., 1956- Marketing research. Consumer behavior Research. 658.83 BEH Includes bibliographical references and indexes. Thousand Oaks, Calif. : Sage, c1999. c1999. 1999 Text xiv, 537 p. ; http://www.loc.gov/catdir/enhancements/fy0656/98025452-t.html http://www.loc.gov/catdir/enhancements/fy0660/98025452-d.html eng