@book{141345,
	author = {Bearden, William O. and Netemeyer, Richard G.,},
	title = {Handbook of marketing scales :},
	publisher = {Sage,},
	year = {c1999.},
	address = {Thousand Oaks, Calif. :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0656/98025452-t.html}
}