The PIMS principles : linking strategy to performance / Robert D. Buzzell and Bradley T. Gale. Buzzell, Robert D. (Robert Dow), 1933- Gale, Bradley T. Marketing Management. Strategic planning. 658.802 BUP Includes index. Bibliography: p. 301-312. New York : Free, London ; Collier Macmillan, c1987. c1987. 1987 Text xiii, 322 p. : http://www.loc.gov/catdir/bios/simon051/87000416.html http://www.loc.gov/catdir/description/simon033/87000416.html http://www.loc.gov/catdir/enhancements/fy0645/87000416-s.html http://www.loc.gov/catdir/enhancements/fy0645/87000416-t.html eng